Gold Pentaward 2010
Limited editions, limited series, event creations
For the second time, Sleever International, the precursor and world leader of the concept sleeve, awarded a special prize for the most remarkable creation of limited collector’s series at the Pentawards 2010. Worth €6,000, this prize went to the great designer Karim Rashid for a bottle for Hugo Boss. Produced in only one thousand copies, the mythical bottle of Hugo Boss has been transformed in typical “Rashid” fashion. The Hugo x Karim Rashid perfume from Hugo Boss was available in only 1000 copies distributed among 100 hand-picked shops. For Paris at Sephora, for London Selfridges, for Berlin Les Galeries Lafayette, etc. It has naturally sold out by now.
Brand: Hugo Boss – Hugo Man
Entrant: Karim Rashid, Inc