The Peruvian chocolate makers, Candela have a brand ethos that states “Do it right, do what’s right”. We can confess that this Platinum Pentaward winning design by Infinito was definitely “done right”. Candela pride themselves on having an operation that is environmentally friendly and ethically responsible. Packaging design that embodied this ethos was a fundamental part of the design brief and is something that has been achieved with true beauty. The hand drawn illustrations show the physical hands of the producers hard at work whilst the diverse ranges of colour used represent the natural setting from which the chocolate originates. Both elements of the design aid in bridging the gap between the producer and consumer in a fun and colourful way.
PLATINUM PENTAWARD 2017
BEST OF THE FOOD CATEGORY
Creative Director: Alfredo Burga
Designers: Amanda Hirakata, Pamela Espino
Illustrations: Pamela Espino
Project Manager: Branko Bojovic, JoaquÌn Valdez, Talia Peschiera
General Manager: Claudia Boggio