PLATINUM PENTAWARD 2017 – BEST OF THE FOOD CATEGORY – Infinito

PLATINUM PENTAWARD 2017 – BEST OF THE FOOD CATEGORY – Infinito

Posted in: * Best of the Food, * Food (all), 2017, Peru, Platinum



003a Infinito Candela

003b Infinito Candela

003c Infinito Candela

003d Infinito Candela

The Peruvian chocolate makers, Candela have a brand ethos that states “Do it right, do what’s right”. We can confess that this Platinum Pentaward winning design by Infinito was definitely “done right”. Candela pride themselves on having an operation that is environmentally friendly and ethically responsible. Packaging design that embodied this ethos was a fundamental part of the design brief and is something that has been achieved with true beauty. The hand drawn illustrations show the physical hands of the producers hard at work whilst the diverse ranges of colour used represent the natural setting from which the chocolate originates. Both elements of the design aid in bridging the gap between the producer and consumer in a fun and colourful way.

 

PLATINUM PENTAWARD 2017

BEST OF THE FOOD CATEGORY

Brand: Candela

Entrant: Infinito

Creative Director: Alfredo Burga

Designers: Amanda Hirakata, Pamela Espino

Illustrations: Pamela Espino

Project Manager: Branko Bojovic, JoaquÌn Valdez, Talia Peschiera

General Manager: Claudia Boggio

Country: Peru

 

http://www.infinito.pe/