PLATINUM PENTAWARD 2017 – BEST OF THE OTHER MAREKTS CATEGORY – Angelina Pischikova

PLATINUM PENTAWARD 2017 – BEST OF THE OTHER MAREKTS CATEGORY – Angelina Pischikova

Posted in: * Best of the Other markets, * Other Markets (all), 2017, Belarus, Platinum



005a Angelina Pischikova CS Light Bulbs

005b Angelina Pischikova CS Light Bulbs

005c Angelina Pischikova CS Light Bulbs

The electrical supplier CS supplies over 5000 products to its domestic market, making it the largest supplier of electrical goods in Belarus. For this product range, the packaging designer, Angelina Pischikova used a tale that supposedly inspired Thomas Eddison to create the first light bulb as the basis of her design. The tale goes, that Edison observed fire flies creating light and wanted to recreate this by his own means. This clean and detailed creation matches the shapes of different insects to the shapes of the different lightbulbs in the product range. This shows the insect creating the light, just as Edison saw according to the tale. The illustrations on the packaging instantly catch the attention of people walking by and create a stir of curiosity making the product stand out from the rest.

 

PLATINUM PENTAWARD 2017

BEST OF THE OTHER MARKETS CATEGORY

Brand: CS Light Bulbs

Entrant: Angelina Pischikova

Concept and Design: Angelina Pischikova

Photographer: Rodion Kovenkin

Country: Belarus

 

https://www.behance.net/gallery/50720363/CS-light-bulbs