DIAMOND PENTAWARD 2016 – BEST OF THE SHOW – Jones Knowles Ritchie – jkr

DIAMOND PENTAWARD 2016 – BEST OF THE SHOW –  Jones Knowles Ritchie – jkr

Posted in: 2016, Diamond, UK



Pentawards 2016 001B JKR DOMINOS ES

Pentawards 2016 001C JKR DOMINOS ES

When the packaging and the brand are one. The Domino effect.

Don't order a pizza. Order Domino's.

Over the years, Domino’s pizza packaging had become overloaded with generic information which had lost impact with consumers, while the brand mark had become relegated to a small endorsement. Redesigning its delivery boxes in the UK would enable it to become the definitive article again, and this meant taking a bold and simple approach to replace the clutter on the boxes and focus instead only on the brand’s distinctive two-color logo. Since 96% of all Domino’s pizzas are sold in pairs, the brand’s pizza combo deal was used as the basis for the new design, with one red box and one blue. The result? An open invitation for sharing and fun, as if to say "don’t order a pizza, order Domino’s."

One thing is certain, looking at this tenth Diamond Pentaward and the nine others that have preceded it since 2007, we notice that each time the Pentawards international jury has crowned a packaging design that stands out for its simplicity. These 12 remarkable packaging design professionals and their President joined Mies van der Rohe and his motto "less is more" as well as Antoine de St Exupéry who wrote: "Perfection is achieved, not when there is nothing to add, but when there is nothing to withdraw. "

These pizza boxes for home delivery are characterized by their absolute simplicity, distinctively representing the Domino's brand itself.

A remarkable creativity in simplicity from the London agency Jones Knowles Ritchie.

ESKO SPECIAL PRIZE

In addition to the Diamond Pentaward trophy, Jones Knowles Ritchie received a copy of the Esko Suite 14 software worth €5,000, an amazing programme for design and visualization, specially created for high performance packaging.

WWW.ESKO.COM

PENTAWARDS 2016 JKR ESKO DIAMOND 2 PENTAWARDS 2016 JKR ESKO DIAMOND 5 PENTAWARDS 2016 JKR ESKO DIAMOND 30 PENTAWARDS 2016 JKR ESKO DIAMOND 18

DIAMOND PENTAWARD 2016 and ESKO PRIZE

BEST OF THE SHOW 2016

Brand: Domino's

Entrant: Jones Knowles Ritchie - jkr 

Creative Director: Sean Thomas
Design Director: Brett Stabler
Designer: Luke Thompson
Strategy Director: Lee Rolston
Account Director: Leonie Payne
Visualiser: Rory McNicol
Realisation: Darren Beer
Production Director: Christie Nelson
Global Marketing Director: Matt Parkes
Marketing Manager: Amy Maw

Country: UNITED KINGDOM

www.jkrglobal.com