PLATINUM PENTAWARD 2016 – BEST OF THE BEVERAGES CATEGORY – Bullet

PLATINUM PENTAWARD 2016 – BEST OF THE BEVERAGES CATEGORY – Bullet

Posted in: * Best of the Beverages, * Beverages (all), 2016, Japan, Platinum



Pentawards 2016 002b Bullet Imayotsukasa

Pentawards 2016 002c Bullet Imayotsukasa

This special sake is named after the carp, a famous ornamental fish and a symbol of Japan, which has been bred for decades in the same Niigata prefecture where this Nishikigoi sake is manufactured. Considered a living jewel, the carp has beautiful red patterns on a white body and this scheme has been adopted in the bottle design where the red is printed directly on to the white bottle. Japanese brush-work was used to create the red elements, while the outer box features a window in the shape of a fish. The combining of white, red and gold gives a luxurious impression and makes it an excellent gift, while the packaging helps Nishikigoi stand out from other sake brands in the Japanese and overseas markets.

PENTAWARDS 2016 BULLET 4

PLATINUM PENTAWARD 2016


Best of the category Beverages


Brand: Imayotsukasa Sake Brewery - Imayotsukasa


Entrant: Bullet


Art Director & Designer: Aya Codama
Project Director: Masayuki Habuki
Project Manager: Yosuke Tanaka
Calligrapher: Kasetsu
Printing firms: Yamaharu Glass Co. Ltd., Taiyo Printing Co. Ltd.

Country: JAPAN

www.bullet-inc.jp