This special sake is named after the carp, a famous ornamental fish and a symbol of Japan, which has been bred for decades in the same Niigata prefecture where this Nishikigoi sake is manufactured. Considered a living jewel, the carp has beautiful red patterns on a white body and this scheme has been adopted in the bottle design where the red is printed directly on to the white bottle. Japanese brush-work was used to create the red elements, while the outer box features a window in the shape of a fish. The combining of white, red and gold gives a luxurious impression and makes it an excellent gift, while the packaging helps Nishikigoi stand out from other sake brands in the Japanese and overseas markets.
PLATINUM PENTAWARD 2016
Best of the category Beverages
Brand: Imayotsukasa Sake Brewery - Imayotsukasa
Art Director & Designer: Aya Codama Project Director: Masayuki Habuki Project Manager: Yosuke Tanaka Calligrapher: Kasetsu Printing firms: Yamaharu Glass Co. Ltd., Taiyo Printing Co. Ltd.