PLATINUM PENTAWARD 2016 – BEST OF THE FOOD CATEGORY – CBX

PLATINUM PENTAWARD 2016 – BEST OF THE FOOD CATEGORY – CBX

Posted in: * Best of the Food, * Food (all), 2016, Platinum, USA



Pentawards 2016 003e CBX Man Cave Meats

Pentawards 2016 003d CBX Man Cave Meats

Pentawards 2016 003c CBX Man Cave Meats

 

The founders of Man Cave Craft Meats, Nick and Josh Beste, were university students when they launched their business, by crafting innovative flavor combos with an obsessive focus on quality.

Moving from the stall at the Minneapolis Farmers Market out into grocery stores required the creation of a punchy packaging design for Man Cave Craft Meats to proclaim the makers’ innovative flavor combinations and obsessive pursuit of quality. This was a product with a bold and authentic identity, and a strong measure of individuality, reminiscent of the artisanal world of craft beer with its small-batch production and straightforward, masculine irreverence. So for the unpretentious foodie core customer, the new design uses hand-crafted typography on a strong black background, and images of burly, bearded men with tattoos, alongside taglines such as: “Long live the butcher!”

PLATINUM PENTAWARD 2016

Best of the category Food

Brand: Man Cave Meats

Entrant: CBX

Design: CBX design team

Country: USA

www.cbx.com