PLATINUM PENTAWARD 2016 – BEST OF THE BODY CATEGORY – Mousegraphics

PLATINUM PENTAWARD 2016 – BEST OF THE BODY CATEGORY – Mousegraphics

Posted in: * Best of the Body, * Body (all), 2016, Greece, Platinum



Pentawards 2016 004e Mousegraphics Bic Socks

Pentawards 2016 004b Mousegraphics Bic Socks

Pentawards 2016 004c Mousegraphics Bic Socks

BIC is a company with a strong brand known worldwide.

A fresh packaging idea here brings a number of Bic products together by the use of a smart but simple concept and its variations: if socks dress the feet, shoes complete the process, then socks for sale on the shelf can also be ‘dressed’ in shoes in a playful manner that catches the eye immediately. The packaging for each style features the image of a type of shoe (women’s, men’s, sports, casual) to match the sock. Within the brand’s range this creates a discrete category that is easy to identify (shoes) while also providing a unifying principle.

PENTAWARDS 2016 MOUSEGRAPHICS F5  PENTAWARDS 2016 MOUSEGRAPHICS F8

PLATINUM PENTAWARD 2016

Best of the category Body

Brand: Bic - Socks

Entrant: Mousegraphics

Creative director: Greg Tsaknakis
Illustrator: Ioanna Papaioannou
Art Director: Alexandros Mavrogiannis

Country: GREECE 

www.mousegraphics.eu