Argos is the UK's leading digital retailer - 33,000 products 53,000 lines, 130 million customers, 840 UK stores.
Consisting of 140 basic household items, the Argos 'Simple Value' range offers solid quality at low prices. It was this combination of simplicity with value that led to the name, and the packaging also reflects the fact that these products speak for themselves. But simple need not mean dull, and while the product descriptions communicate the basic values there are unexpected twists that lift the copy into something that engages more personally with customers. Different designs have also been created for all these items, and with several hundred thousand units produced per year the simplicity of the print production makes it easier for international suppliers to contribute to the range..
PLATINUM PENTAWARD 2016
Best of the category Other Markets
Brand: Argos - Simple Value
Entrant: The Partners
Executive Brand Director: Dave Roberts
Design Director: Mark Wood
Designers: Brinley Clark, Matthew Hill, Wayne Peach
Copywriter: Mike Reed at Reed Words
Client: Rob Quartermain
Account Director: Andrew Webster
Country: UNITED KINGDOM