Regarding the Best of the Show - Diamond Pentaward 2015
Marc Jacobs Beauty Line created by the New York agency Established.
DESIGN OF A NEW COLLECTION OF PRODUCTS IN THE MARC JACOBS BEAUTY LINE, TWINKLE POP EYE STICK, KISS POP COLOR STICK AND SMART WAND TINTING FACE STICK. WITH ALLUSIONS TO CRAYONS AND PAINT STICKS, THE DESIGN OF THE LINE CREATES NEW AND PLAYFUL WAYS TO PUT COLOR ON YOUR FACE.
One thing is certain, looking at this ninth Diamond Pentaward and the other eight which have preceded it since 2007, we note each time that the Pentawards international jury crowns a packaging design that stands out by its simplicity. These 12 indisputable professionals of packaging design and their president echo Mies van der Rohe and his famous motto "less is more" as well as Antoine de St Exupéry who wrote: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to remove."
The designs for lipsticks and lip liners in the shape of stylized pencils, made of sublime metallic material, plainly demonstrate the unique specificity of the product. A remarkable achievement in creative simplicity by the New York agency Established.
In addition to the Diamond Pentaward trophy, Established received a copy of the Esko Suite 14 software worth €5,000, an amazing programme for design and visualization, specially created for high performance packaging.
Diamond Pentaward 2015
Luxury - Make-up, body care, beauty products
Brand: Marc Jacobs Beauty Line
Creative Director: Sam O'Donahue