Platinum Pentaward 2015 – Best of the Beverages Category – Horse

Platinum Pentaward 2015 – Best of the Beverages Category – Horse

Posted in: * Best of the Beverages, * Beverages (all), 2015, Platinum, UK



PENTAWARDS 2015-002 HORSE NONGFU SPRING WATER

PENTAWARDS 2015-002B HORSE NONGFU SPRING WATER

PENTAWARDS 2015-002E HORSE NONGFU SPRING WATER

PENTAWARDS 2015-002F HORSE NONGFU SPRING WATER

PENTAWARDS 2015-002D HORSE NONGFU SPRING WATER

The BEVERAGES Platinum went to the splendid bottles of Nongfu Spring Chinese mineral water created by Horse (United Kingdom)

The brief: Packaging design - encompassing structure and graphics - for a new premium mineral water produced by Nongfu Spring, the leading bottled water manufacturer in China. Produced for high-end hotels, bars and restaurants, the design conveys the quality of the water and tells the story of its unique source - an underground spring at the foot of Changbai Mountains, a volcanic region at China's border with North Korea.
The screen-printed design pays homage to the source by depicting indigenous species, including the Siberian Tiger, Chinese Merganser and the Pinus koraiensis, and is accompanied by a Chinese script that reveals facts about the region.
A range of flora is used to decorate the still variants, and fauna for the sparkling ones, not only to educate but also build a sense of collectibility across the different designs.
The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product.

PENTAWARDS_2015_GALA_01187 PENTAWARDS_2015_GALA_01192 PENTAWARDS_2015_GALA_01194 PENTAWARDS_2015_GALA_01198

Platinum Pentaward 2015

Best of the Beverages Category

Brand: Nongfu Spring - Mineral Water from Changbai Mountain

Entrant: Horse

Designers: Ian Firth & Sarah Pidgeon

Illustrator: Natasha Searston

Country: UNITED KINGDOM

www.horse-studio.com

www.nongfuspring.com