The BEVERAGES Platinum went to the splendid bottles of Nongfu Spring
Chinese mineral water created by Horse
The brief: Packaging design - encompassing structure and graphics - for a new premium mineral water produced by Nongfu Spring, the leading bottled water manufacturer in China. Produced for high-end hotels, bars and restaurants, the design conveys the quality of the water and tells the story of its unique source - an underground spring at the foot of Changbai Mountains, a volcanic region at China's border with North Korea.
The screen-printed design pays homage to the source by depicting indigenous species, including the Siberian Tiger, Chinese Merganser and the Pinus koraiensis, and is accompanied by a Chinese script that reveals facts about the region.
A range of flora is used to decorate the still variants, and fauna for the sparkling ones, not only to educate but also build a sense of collectibility across the different designs.
The shape of the bottle has been designed to resemble the soft and elegant lines of a water droplet to show the purity and clarity of the product.
Platinum Pentaward 2015
Best of the Beverages Category
Brand: Nongfu Spring - Mineral Water from Changbai Mountain
Designers: Ian Firth & Sarah Pidgeon
Illustrator: Natasha Searston
Country: UNITED KINGDOM