The FOOD Platinum was won by the Prompt Design
agency (Thailand) for the packaging of Signature
In the city of Chantaburi (Thailand) lives a farmer who loves growing fruit. Because of the care given at each step of the fruit production, his farm products are recognized as premium grade quality.
A big company bought all the fruit from his farm. Unfortunately his farm products were mixed, packaged together and sold with lower grade fruit, much to his disappointment. This prompted the launch of JL Fruit in 2014 to enable consumers to enjoy the authentic taste of the premium grade fruit from his farm.
The packaging is made of a clear thermoform box showing the fruit contained inside, and a label displaying a beautiful close-up image of the fruit's skin.
From a distance this design is wholly distinctive on the shelf, with a strong appetite appeal which helped its successful market launch.
Platinum Pentaward 2015
Best of the Food Category
Brand: JL Fruit - Signature
Entrant: Prompt Design
Executive Creative Director: Somchana Kangwarnjit
Creative Director: Orawan Jongpisanpattana
Designer: SKJ, Pongpipat Jetsadalak