Platinum Pentaward 2015 – Best of the Food Category – Prompt Design

Platinum Pentaward 2015 – Best of the Food Category – Prompt Design

Posted in: * Best of the Food, * Food (all), 2015, Platinum, Thailand



PENTAWARDS 2015-003C PROMPT FRUIT SIGNATURE

PENTAWARDS 2015-003B PROMPT FRUIT SIGNATURE

PENTAWARDS 2015-003D PROMPT FRUIT SIGNATURE

The FOOD Platinum was won by the Prompt Design agency (Thailand) for the packaging of Signature fruit.

In the city of Chantaburi (Thailand) lives a farmer who loves growing fruit. Because of the care given at each step of the fruit production, his farm products are recognized as premium grade quality.
A big company bought all the fruit from his farm. Unfortunately his farm products were mixed, packaged together and sold with lower grade fruit, much to his disappointment. This prompted the launch of JL Fruit in 2014 to enable consumers to enjoy the authentic taste of the premium grade fruit from his farm.
The packaging is made of a clear thermoform box showing the fruit contained inside, and a label displaying a beautiful close-up image of the fruit's skin.
From a distance this design is wholly distinctive on the shelf, with a strong appetite appeal which helped its successful market launch.

PENTAWARDS_2015_GALA_00808 PENTAWARDS_2015_GALA_00811 PENTAWARDS_2015_GALA_00813

Platinum Pentaward 2015

Best of the Food Category 

Brand: JL Fruit - Signature

Entrant: Prompt Design

Executive Creative Director: Somchana Kangwarnjit

Creative Director: Orawan Jongpisanpattana

Designer: SKJ, Pongpipat Jetsadalak

Country: THAILAND

www.prompt-design.com