Platinum Pentaward 2015 – Best of the Other Markets Category – Otvetdesign

Platinum Pentaward 2015 – Best of the Other Markets Category – Otvetdesign

Posted in: * Best of the Other markets, * Other Markets (all), 2015, Platinum, Russia



PENTAWARDS 2015-005C OTVETDESIGN INGRO

PENTAWARDS 2015-005 OTVETDESIGN INGRO

PENTAWARDS 2015-005B OTVETDESIGN INGRO

The OTHER MARKETS Platinum is attributed to Otvetdesign (Russia) for a range of packaging designs for the Ingro brand of household equipment.
How to bring to market low-priced household pumping equipment under the Ingro brand name as an effective substitute for European brands.
The target audience: Sales Managers of special purpose hardware stores where goods are not packaged, as well as summer customers who buy single pumps in small hardware stores.
Otvetdesign created clear characters who are as close and vivid as a next-door neighbour. A pushy Russian woman, needing a pump working at depth. Two funny guys needing a pump for wells. A slimebucket needing a pump for muddy water. So, we turned soulless machines into stand-up guys who never let you down.
Ingro pumps started speaking the same language to Sales Managers and customers alike, becoming heroes of the masses.

PENTAWARDS_2015_GALA_01534 PENTAWARDS_2015_GALA_01536 PENTAWARDS_2015_GALA_01537

Platinum Pentaward 2015

Best of the Other Markets Category

Brand: Ingro

Entrant: Otvetdesign

Creative Director, Owner: Vladimir Fedoseev

Art Director/Designer: Yushkevich Arina

Designers: Suzanna Belkina, Anna Lysenko

Country: RUSSIA

www.otvetdesign.ru