The LUXURY Platinum goes to Partisan du Sens (France) for the luxurious box of Martell cognac produced for the tricentenary of the famous house.
The oldest of the great cognac houses, Martell celebrates its tricentenary with the release of "Martell assemblage exclusif de 3 millésimes." A unique blend of three exceptional eaux-de-vie: Grande Champagne, Fins Bois and Borderies, each one evokes a different period in the house’s history according to its aromatic profile.
The objectives are: enhance LOYALTY to Martell and reward the best consumers (VIPs) with an exclusive offer.
"Martell 3 millésimes" is a rare and precious item. It is presented in a wooden box decorated with a three-tone inlay symbolising lifelines and the harmony of the 3 eaux-de-vie, with a bottle which is a faithful reproduction of the traditional "montre" flasks that were used to present samples to the Cellar Master.
This gift box is made using marquetry of 3 types of wood to represent the 3 eaux-de-vie.
Each of the 3,708 limited edition bottles is numbered, and destined for loyal connoisseurs.
This product is sold at €700 on a private channel, directly to the consumer by a VIP Sales Manager, further enhancing the sense of this special treat at dinner time.
In addition to their Platinum Pentaward, Partisan du Sens were offered a stand at the next Luxepack show to be held in Shanghai in March 2016.
Platinum Pentaward 2015
Best of the Luxury Category
Martell 300 Tricentenaire
Entrant: Partisan du Sens
Design: Gérald Galdini, François Takounseun, Emilie Etchelecou, Aurélie Sidot