PLATINUM PENTAWARD 2014
Best of the category Luxury
Brand: Agriculturas Diversas SLU - ExtremIberian Acorn-fed Ham with Denomination of Origin Dehesa de Extremadura
Entrant: Lavernia & Cienfuegos Design
Extrem's flagship product, superior quality sliced ham, deserved a prestigious new packaging, so that it could be bought as a special gift, at a time when the brand was repositioning itself in gourmet shops around the world. The packaging created by the Lavernia & Cienfuegos agency conveys the exceptional quality of the product so that it can stand comparison with other high-end delicacies, such as caviar and foie gras. In matt black, with a contrasting golden handle in the form of a small, elegant pig, it doubles as a serving-tray for stylishly presenting the finest cuts of Iberian ham. This luxury in the food sector won over the jury, rightly so!
Luxepack also awarded a special prize for the best creation of the Luxury category, the box for "Extrem" Iberian ham slices carrying a guarantee of origin, created by the Spanish agency Lavernia & Cienfuegos, who in addition to their Platinum Pentaward were offered a stand at the next Luxepack show to be held in Shanghai in April 2015.