PLATINUM PENTAWARD 2014
Best of the category Beverages
Brand: Absolut Vodka - Absolut Originality
Did you enjoy last year’s spectacular launch of Absolut Unique (which was awarded by the Diamond Pentawards 2013 – Best of the show) ? Then say hello to its elegant successor Absolut Originality, which further explores the possibilities of creative bottle design. This limited collection features four million individually designed bottles, making every single one of them a one-of-a-kind piece of Absolut art.
Swedish Glass Crafts Revisited
Taking inspiration from traditional Swedish glass crafts, every bottle of Absolut Originality has a drop of cobalt blue infused into its glass. This colouring technique has been used for centuries in hand-made art glass, but never before has it been applied to create four million original bottles. Added just as the molten glass goes into the mould at 1100°C, the drop of cobalt blue streams down inside the glass creating a unique streak of blue. At that temperature the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears.
A Celebration Of Original Thinking
Absolut has always experimented with new techniques, going off the beaten track to develop innovative and artistic products, and Absolut Originality is a celebration of the original thinking that has always been the brand’s creed. Adding a sophisticated contrast to the crystal clear glass, the blue streak makes each bottle original and unmistakably Absolut.