PLATINUM PENTAWARD 2014 – Best of the category Body – Mousegraphics

PLATINUM PENTAWARD 2014 – Best of the category Body – Mousegraphics

Posted in: * Best of the Body, * Body (all), 2014, Greece, Platinum

PENTAWARDS-2014-004 MOUSEGRAPHICS BEATIFIC 2
Pentawards-Trophy-Ceremony-2014-Tokyo-309PLATINUM PENTAWARD 2014
Best of the category Body
Brand: Beatific
Entrant: Mousegraphics
Country: GREECE
www.mousegraphics.gr

For this new cosmetics line aimed at a middle to upper class clientele, a name was sought to express its equal blend of the aesthetic and the scientific. Inspired by art history, the word "Beatific" reflects the communion with the Divine, so as to be able to share its spiritual light and glory. With this name then signposting the meeting-point of Beauty and Science, the rest of the design follows accordingly: the abstract and ethereal light patterns on the packaging, the use of translucent material, the 4-colour iridescent palette, and the simple and elegant typography.