PLATINUM PENTAWARD 2014
Best of the category Body
For this new cosmetics line aimed at a middle to upper class clientele, a name was sought to express its equal blend of the aesthetic and the scientific. Inspired by art history, the word "Beatific" reflects the communion with the Divine, so as to be able to share its spiritual light and glory. With this name then signposting the meeting-point of Beauty and Science, the rest of the design follows accordingly: the abstract and ethereal light patterns on the packaging, the use of translucent material, the 4-colour iridescent palette, and the simple and elegant typography.