Gold Pentaward 2014
SPECIAL HAHAHA PRIZE - to the most fun PACKAGE, across all categories
Concept - Food
Concept name: Just Laid
Entrant: Springetts Brand Design Consultants
Country: UNITED KINGDOM
On the initiative of Lars Wallentin (who was a Pentawards jury member) a special Gold Pentaward was awarded to the most FUN creation across all categories. The cartons of JUST LAID eggs, which were created by the British agency Springetts, won this award. Clever and witty, typically British humour.
To highlight the idea of sustainability of this staple food, the freshness is stressed by the image of the egg laid "live". The three images of hens laying eggs correspond to the three sizes of eggs available. The use of a standard box brings the idea of freshness; the clasp represents an egg so that the natural process of egg-laying is more clearly illustrated.