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What creations can be entered for Pentawards 2012 ?
All packaging, or line of packaging, created or placed on the market since 1 January 2011, anywhere in the world.
All works presented must have been created or produced (launched) since 1 January 2011, in any country whatever. A physical package must be available (produced) before 30 June 2012.
Who can enter ?
Everybody (individuals, free-lance people, employees), design or advertising agencies, brand owners, product or packaging producers who can claim the creation and/or the marketing of packaging, anywhere in the world. In fact anyone who is associated with the creation or marketing of packaging.
What are the categories ?
There are 5 major categories, plus subcategories.
Please find the list of categories here.
What is the most suitable category for my particular creation ?
Enter your creation in the category that you consider the most suitable. If it should deem it necessary, the jury will assign it to another category or create a specific category for it.
What is the final date for entry ?

The competition will open on 2 April 2012.

Entries will be closed on 11 May 2012 at midnight, GMT.

ATTENTION: There will be NO extension of the registration deadline.
How much does it cost to enter ?
The amount payable per entry in a category will be as follows:

EARLY BIRD - €150 from 2 April to 13 April 2012

FULL REGISTRATION - €195 from 14 April to 4 May 2012

LAST CHANCE - €225 from 5 May to 11 May 2012

11 May 2012 will be the very last day.
ATTENTION: There will be NO extension of the registration deadline.
Is it possible to pay by bank transfer ?
No, only on-line payments by credit card are accepted.
Is it possible to be put on a mailing list ?
Yes, click HERE and register by completing the form.
You will be informed of important dates and news about the competition.
Add pentawards@pentawards.org to your address book to be sure of receiving our e-mails and avoid having them rejected by your anti-spam system.
How can one enter ?
Very easily: on line.
Click here .
How will the work be judged ?
The jury is composed of world-renowned experts in packaging design and marketing. They come from Europe, America, and the Asia-Pacific region. As packaging-design experts they will individually judge the works entered in accordance with their relevance and creativity. In the light of the results the organisers and Chairman of the jury will meet to decide on cases of dead heat or other arbitration problems. The members of the jury will have no right to vote for their own creations nor those presented by their own company. The final judgement will be irrevocable.
Click here for the list of jury members.

Because of the different categories and subcategories, the works will be in competition with comparable works. Packaging for drinks will not be compared with packaging for cheese. But cereal packaging will be judged against other cereal packaging.
Here see the list of categories.
Is it possible to become a member of the Pentawards panel?
The Pentawards panel is composed of 12 professionals from packaging design who can stay in their post for 4 years at most. One fourth of the panel is renewed each year, and the geographic distribution (the Americas, Europe, Asia-Pacific) must be respected. The panel is composed in part of designers specialised in packaging design, in part of marketing managers or designers working for large corporations that market products. The designers must have received a Gold, Platinum or Diamond Pentaward in the past.

If you are interested in being considered for the panel, click here.
What types of award are made ?
Each subcategory will receive awards up to a maximum of three Bronze, two Silver and one Gold Pentaward.
For each of the 5 categories, a Platinum Pentaward will be conferred.
A single and unique Diamond Pentaward (Best of the Show) will be awarded to the best creation, all categories included.
However, the jury reserves the right not to award certain Pentawards if the quality of the entries is not sufficiently high.
What will the winners receive ?
Diamond Pentaward
The winner of the sole and unique Diamond Pentaward, Best of the Show, will get:
*    A personal invitation to attend, free of charge, the official Pentawards Ceremony and the cocktail
party/dinner that will follow.
*    The superb and unique “Diamond Trophy”
*    An official certificate

Platinum Pentawards
Each of the winners of the 5 Platinum Pentawards, Best of the 5 major categories (Beverages, Food, Body, Other
markets & Luxury) will get:
*    A personal invitation to attend, free of charge, the official Pentawards Ceremony and the cocktail
party/dinner that will follow.
*    A “Platinum Trophy”
*    An official certificate

Gold Pentawards
All winners will get:
*    A “Gold Trophy”
*    An official certificate
Winners of the Gold Pentawards who do not come to claim their trophies will receive them by courier at their expense. To that end, they will have to apprise Pentawards of their DHL/FedEX or similar number in advance.

Silver Pentawards
*    Winners of the Silver Pentawards will get a trophy and a certificate at the official Pentawards Ceremony.
If they are not able to attend on that evening, they can order (purchase) their trophy from the Pentawards site. The certificate will be sent to them free of charge.

Bronze Pentawards and Nominations
*    All Bronze winners will receive a certificate.
All the certificates will be sent to them free of charge.
All winners will be presented on the Pentawards site with a link to their respective sites.
All winners of the Diamond, Platinum, Gold, Silver and Bronze Pentawards will be featured in “The Package Design Book #2” which will be published by TASCHEN and be available as of November 2012.

Click here to see the certificates and trophies.

Click here to order additional trophies and certificates.
When will the results be known ?
The jury will give its judgement mid July 2012 and the winners will be informed by e-mail by 1 August 2012 at the latest.

Only the winners will be informed in person.
Where will the Pentawards 2012 ceremony be held?
The 6^th official Pentawards Ceremony will be held in Paris, the most beautiful city in the world, rightly known as the “city of light” for its architectural and historical marvels – an event not to be missed on any account.

More details here soon.
When will the certificates and statuettes be forwarded to the winners ?
The certificates and trophies will be sent after the Pentawards Ceremony and before the end of November.

The trophies (Gold, Platinum and Diamond Pentawards) will be bestowed at the official ceremony.
Winners of the Gold Pentawards who do not come to claim their trophies will receive them by courier at their expense. To that end, they will have to apprise Pentawards of their DHL/FedEX or similar number in advance.

The Silver trophies will be bestowed during the official ceremony. Winners who cannot be present to claim their Silver trophy can order (purchase) their trophy from the Pentawards site.

All the certificates will be sent to them free of charge.
Will it be possible to obtain additional certificates and trophies ?
Yes, the winners may order additional certificates or trophies.

By clicking HERE.
Will the winners be advertised ?
Press releases will be sent to the principal design, marketing, communication and packaging magazines throughout the world. In addition, the winners of the Gold, Platinum and Diamond Pentawards will be presented here on this site.
Each winner will have the right to communicate personally about his/her Pentaward and may use the Pentawards logo, his/her certificate or trophy as a reference in his/her site or documentation.
Every winning packaging will be presented on this site with a link to the site of the winners next to their creation.
The symbol of the competition is a pentagon. Why ?
For 5 reasons :
1. Pentawards awards 5 types of prize (Bronze, Silver, Gold, Platinum, Diamond).
2. Five, like the 5 fingers of the hand, the most perfect tool of the human being and of the designer in particular…
3. Five, like our 5 senses (sight, hearing, taste, touch, smell).
4. The pentagon is the external and internal form of the pentagram, the ancient and universal symbol of beauty.
5. The pentagon is the original form of the historic centre of Brussels, capital of Belgium and capital of Europe, where the idea of the World Pentawards took shape.
In the Pentawards logo, the white pentagon is the centre of a circle which represents the world.
Further questions ?
If you do not find the answer to one of your questions here, ask us directly (only in English) at:
question@pentawards.org

We will do everything we can to reply quickly.

FAQ

Every winning packaging will be presented on this site with a link to the site of the winners next to their creation.