The Johnnie Walker brand receives a Special Pentaward.

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Every year for the last 5 years, the founders of the Pentawards, Brigitte and Jean Jacques Evrard, award a big brand with a Special Pentaward. After Coca-Cola in 2011, Veuve Clicquot in 2012, Absolut Vodka in 2013, Milka in 2014, the founders' Pentaward goes to the Johnnie Walker brand this year.

Jeremy Lindley - Global Design Director at Diageo - receives, on behalf of Johnnie Walker, The Brand of the Year Pentawards Trophy for consistent excellence in creativity at the 9th Pentawards Ceremony.

"I have been part of the story of progress on Johnnie Walker for 9 years now, I am blessed to work on a brand that has over 100 years of history of investing in design. Our founders, the brilliant minds that have guided Johnnie Walker over the years and the creatives, many of whom were also awarded at the ceremony, are the heroes of this story. They have created distinctive design, invested the brand with meaning in consumers’ minds and continued to progress such that we now have an icon that is recognised around the world." Jeremy Lindley said.

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Few brands can boast of having been able, over the years, to maintain their authenticity and retain their "DNA" while being creative, in spite of the many people who have been responsible for their graphical evolution. On the brand's official website, we learn of the birth of little John Walker in 1805. He established his legend twenty years later and then passed the baton to his son Alexander who was a visionary and wanted a graphic identity away from the Scottish tartans and fields of heather. He registered the Johnnie Walker slanted label in 1877, the very same which is still specific to the brand today. In 1879, the brand won its first award in Sydney. In 1906, Johnnie Walker became available in versions 3, 6, 9 and 12 years of age, each with its own colour, White, Red and Black. Moreover, it is under "colours" that the different types of scotch of the famous brand are still presented. In 1908 the "Striding Man" is created by illustrator Tom Browne. This distinctive figure became (and still remains) one of the very first advertising icons. In 1860 the square bottle was introduced and became the standard format in 1920, remaining part of the DNA of the brand to this day. It also has the advantage of taking up less space and better protecting bottles from shocks during transport. Today, Johnnie Walker is part of the Diageo group, world leader in the alcohol and spirits market. Since the creation of Pentawards in 2007, Johnnie Walker has won no less than 11 trophies. And today, Johnnie Walker receives the Special Pentaward Founders' prize...

Keep Walking Sir !!!

Diageo have recently launched new work focused around how joy takes you further in life, it's inspiring.  Worth checking out here