In the last six years brands including Coca-Cola, Veuve Clicquot, Absolute Vodka, Milka and Johnie Walker have been awarded the Brand of the Year Pentaward. This year it is with great pleasure to award the 2017 Brand of the Year to Heineken.
The Heineken brand is one of huge stature on the stage of global brands and has come a long way since its first brewery was established 144 years ago in Amsterdam. The creative nature of the brand is what has contributed to it’s huge success in becoming the world’s most valuable premium beer brand. Strategic investments and key partnerships with large online platforms has given Heineken direct access to a new breed of exciting thirsty consumers. The innovative ethos that has lead the marketing direction is reflective in the design of the Heineken products.