Sam O'Donahue specializes in packaging, identity design and art direction for premium brands in beauty and fashion.
He gained his degree in Industrial Design from Central Saint Martins and has spent the last 20 years in the world of luxury design with a client list that includes Marc Jacobs, Rihanna, Calvin Klein, H&M, DKNY, LVMH, Svedka, Evian, Estee Lauder, Black Fleece, Sephora, and MCM.
The winner of 30 international design awards including Gold Clio, Graphite D&AD and the prestigious 2015 Diamond Pentaward.
He lectures regularly at Columbia Business school and has been on the jury of the Dieline awards and the D&AD awards.
Sam runs his studio with a policy of creating great design, whilst having a lot of fun. He lives in New York City with his wife and three boys.