Trained mainly in the creative field, qualified with a BFA Industrial Design and a Master Advance in Product Design from Istituto Europeo di Design. Later on, in 2012, attended an Executive Master in Marketing Management & Sales at IE Business School, graduating as top 3 and obtaining “Beta Gamma Sigma” academic award.
His professional career started with Imaginarium®, where he developed and industrialized his first product design. The command of CAD tools and graphic software, allowed him to work to Sony Spain, where he developed several projects at the Solutions Department for marketing and engineering teams. In 2007 starts his stage in El Corte Inglés as designer at the Packaging Design team for the group's own brand portfolio.
Since 2011 He is alredy in charge of this department as Brand Manager and Design Director, contributing to develop more tan 30,000sku new packaging design with a 10 people team and Agencies, obtaining 20 international design awards in the last 4 years.
Specialist in brand development and FMCG packaging, his main role/tasks are focused on creative direction, communication and marketing strategy, account and project management, design and co-creation processes, innovation and own Brand portfolio management.