Carolina Alzate - Colombia


CEO of Grupo ImasD - Colombia

Graduated in Product Design Engineering from EAFIT University / Medellín, Colombia.

Master degree in Packaging Design - ELISAVA / Barcelona, Spain.
Working in the packaging & branding industry for 12 years.

She developed Business Design Thinking which aims to create and renovate new and existing businesses through strategies, research processes, services, products.

Won 11 recognitions nationally and internationally including 4 Pentawards: Paris 2012, Tokyo 2014, London 2015 and Barcelona 2017.

Skills include Design Thinking, Creative Techniques, 3D Prototyping, Deep User Centered Research, Business Strategies, Branding Perception, Benchmark and trends in different categories through “Coolhunting” techniques. 
Current clients include companies such as Grupo Nutresa, Sanofi Aventis, Grupo Gloria, Postobon, SAB MILLER.