The Books

THE PACKAGE DESIGN BOOK #4

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions.

Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist Gérard Caron.

The editors

Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.

Julius Wiedemann studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN titles include Illustration Now!Logo DesignJazz Covers, andInformation Graphics.

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THE PACKAGE DESIGN BOOK #3

An international guide to contemporary packaging design

BOOK 3      

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 50 sub-categories.

Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

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THE PACKAGE DESIGN BOOK #2

  BOOK 2

 

THE PACKAGE DESIGN BOOK #1 (Which is sold out)

BOOK 1